English language, from England, is embarrassed to death in India. What’s official now is a hotchpotch of English, and what I call, “Americanese”. In 1994, the Indian telecom policy launched the ‘American Corn’ era. A slew of BPOs and KPOs started to cash in on fine English accents of educated Indians like you and me. And, lo and behold, Amerlish got conceived.
My tryst with pure Americanese began in 2004 at an American KPO called OfficeTiger. Until then, my world had been simple. I wrote perfectly crafted, grammatically correct, complete sentences in English. During childhood, I had even excelled in elocution contests at school (testimony to my penchant for perfect English diction). Americanese altered that – and even tampered with my value systems. Instead of saying, “I am fine”, I responded, “I am good” – whether I had been morally good or not that week.
As English speaking natives, we have become inarticulate in our efforts to adopt the fashionable Americanese twang, while preserving our English education. Star World soaps can’t help us get it right like Active English on Tata Sky can for British English. Now, Americans comment on our “interesting” accent, when actually they might be doubling up with laughter. Our expressions are bedazzled with American idioms, which our childhood friends (now settled in America) don’t approve. But, who are we to debate whether Amerlish is to be our new Indian-International standard of communication or not?
When I visited Kolkata last year, I half expected the Howrah Bridge to metamorphose right before my eyes into the Golden Gate Bridge that spans the San Francisco Bay. Having visited San Francisco a couple of times, I meekly acknowledge how ridiculous that expectation is. Now, if only all of us could also Americanize our skin-tones with fairness creams to match our accents. But we aren’t too far behind. The whole of India is keener to adopt fairness than a new accent.